Herbert “Herb” Alpert was born in Los Angeles on March 31, 1935. Introduced to the trumpet at just eight years of age, he would gain fame as the leader of the Tijuana Brass and with his partner Jerry Moss, would be the “A” in the very successful A&M Records. Prior to his career with the Tijuana Brass, Herb as a song writer wrote hit songs for Sam Cooke, Jan & Dean and others.
In 1963 “The Lonely Bull” landed in the top ten of the Hit Parade. A year later “A Taste of Honey” did the same followed by “Zorba the Greek.” As a vocalist, Herb Alpert’s “Thus Guy’s In Love With You” reached #1 in 1968, as did another instrumental, “Rise” in 1979. He would be the only artist in Hit Parade history to top the charts with both an instrumental and a vocal.
“The Mexican Shuffle,” “What Now My Love,” “Spanish Flea,” “The Work Song,” “Flamingo,” “Casino Royale” and “Mame” were among dozens of hit singles that fueled the sale of more than 75 million albums world wide and earned numerous Grammy Awards. In 1966 the Tijuana Brass had five albums on the best seller charts, four of them in the top ten simultaneously.
Herb Alpert and Jerry Moss each have a star on the Hollywood Walk of Fame and received a Grammy Award in 1997 for their lifetime achievements in the recording industry. In 2006, both Herb Alpert and Jerry Moss were also inducted into the Rock and Roll Hall of Fame and in 2009 Herb Alpert & the Tijuana Brass were inducted into the Hit Parade Hall of Fame.